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Manychat taps $140M to boost its business messaging platform with AI
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Quick takeaways
- ManyChat raised $140 million to expand its business messaging platform, focusing on AI and enhancing customer engagement across various apps.
- The platform capitalizes on a shift from email marketing to messaging, emphasizing personalized communication that meets evolving consumer preferences.
Deep dives
ManyChat's Expansion and Success
ManyChat has secured $140 million in a Series B funding round led by Summit Partners, reflecting its rapid growth and increasing client base, which includes major companies like Nike and the New York Times. The platform, dedicated to managing and automating conversations across messaging channels, serves approximately 1.5 million customers globally. With billions of messages sent annually on various apps such as TikTok, Instagram, and WhatsApp, ManyChat is focused on enhancing its features through investment in research and development, especially in AI integration. The company, which has largely operated on the edge of profitability since its inception in 2015, aims to leverage this funding to boost its sales and marketing efforts worldwide.