The Herd with Colin Cowherd Colin Cowherd Podcast - LIVE From The LIV Tour -LIV vs. PGA Tour, Shedeur Sanders Debut, Mickelson Is The Fan Favorite, Bryson vs. Brooks Rivalry
Aug 9, 2025
Scott O’Neil, CEO of LIV Golf and former executive with the Philadelphia Sixers, shares insights from the LIV event in Bolingbrook. He discusses the vibrant party atmosphere at LIV events and how they aim to engage fans differently than the PGA Tour. The conversation touches on Phil Mickelson's impressive comeback, the rivalry between Bryson DeChambeau and Brooks Koepka, and the importance of evolving golf to attract younger audiences. O'Neil emphasizes innovative strategies and the dynamic shifts in professional golf today.
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Live Event Vibe Drives Attendance
- LIV events create a high-energy, party atmosphere that draws big, younger crowds.
- Colin Cowherd and John Middlekoff note fans get closer access to stars and music amplifies the vibe.
Go See Events In Person
- Go to live events to understand atmosphere and fan behavior firsthand.
- Colin Cowherd argues attending transforms your view of a sport more than watching on TV.
Dustin Johnson's Quarterback Physique
- Colin Cowherd notes Dustin Johnson's physical presence reads like a professional NFL athlete.
- John Middlekoff calls him one of the most accomplished, talented players of his era.
