As we say on DomainSherpa - all roads lead to domains. And this is a new show related to domains called "Off The Market Forever", starring Chris Zuiker and James Iles! In this show we focus on the domain space from the lens of end-user acquisitions and upgrades, from the perspective of one the best domain brokers in world and one of top journalists in the space - both who have unique insight and knowledge of the industry and domains as they relate to end-users. In this episode, the Sherpas interview Charlie Bullock of Scan.com to discuss their journey as a company and what led to their upgrade and acquisition of the Scan.com ultra-premium domain name. Charlie gives amazing insight on how they came to the decision to acquire the domain, the process to obtain it, and gives some detail on how the upgrade has helped from a business standpoint. His story is a testament as to why it's important for a company to lock up its exact-match domain name before it is "Off The Market Forever"! So be sure to tune in!