B2B Mentors (Tutorial) How to Live Stream Your Company's Podcast on LinkedIn - CC #061
Feb 15, 2022
Explore the art of live streaming your business podcast on LinkedIn and discover its marketing perks. Learn the setup process and effective strategies for content repurposing. Dive into maximizing audience engagement by utilizing both audio and video platforms. Plus, get invited to a free mastermind event for networking with industry experts and enhancing your marketing prowess.
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Stream To Where Your Audience Is
- Do live stream your company podcast on LinkedIn because your B2B audience is there and gets notified when you go live.
- Use LinkedIn Live to boost engagement, visibility, and relationship building with prospects and influencers.
Streaming To Personal And Company Pages
- Connor streams simultaneously to his personal profile and his ActiveBlogs company page to test reach.
- He notes live streams appear in the LinkedIn profile banner, increasing discoverability for visitors.
Use A Multi-Platform Streaming Tool
- Use StreamYard (or a similar RTMP tool) to connect cameras, overlays, and stream simultaneously to multiple platforms.
- Connect your personal profile and company page to expand reach and publish the recording for reuse.