Not Your Average Online Marketing Podcast

094. If I Had $1000 to Spend On Ads Here's What I'd Do...

Apr 18, 2025
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ADVICE

Importance of Ad Testing

  • Spend $100 on a 2-3 day testing phase to find the best ad creative and copy.
  • Testing avoids wasted ad spend and helps achieve a target cost per lead of $2-$3.
ADVICE

List Building with Tripwire

  • Allocate 60% of your ad budget to list building over 30-45 days, focusing on a freebie offer.
  • Use a tripwire to generate revenue and aim for at least 2%-3% conversion on the initial low-ticket offer.
ADVICE

Launch and Retargeting Budget

  • Spend 20% of your budget over 20-30 days to launch a paid offer like a webinar or challenge.
  • Retarget your leads during the last 5-7 days to maximize sales from your launch.
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