Not Your Average Online Marketing Podcast
094. If I Had $1000 to Spend On Ads Here's What I'd Do...
Apr 18, 2025
25:23
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Quick takeaways
- A strategic approach to utilizing a $1,000 ad budget over 90 days can effectively generate 200-300 new leads and foster sustainable growth.
- Conducting a crucial 2-3 day testing phase is essential to optimize ad creatives and minimize long-term costs associated with inefficient spending.
Deep dives
Strategic Spending on Ads
A systematic approach to spending $1,000 on Facebook and Instagram ads over a quarter is proposed, aiming for sustainability in growth. The plan suggests allocating approximately $10 a day, which totals around $600 for lead generation and $200 for launching a product. This breakdown emphasizes the need for careful planning by dividing the budget into specific categories, including testing ads, building a list, and retargeting efforts. By having structured goals, such as acquiring 200 to 300 new leads and achieving profitability, the strategy maximizes the effectiveness of the investment.
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