Business Without Bullsh-t Net Zero Is a Commercial Opportunity
EP 387 - We’re going back to the future this week with the excellent Akshat Rathi and his optimistic take on climate change.
Akshat is a Bloomberg Senior Climate journalist, and the author of Climate Capitalism: Winning The Global Race To Zero Emissions.
We spoke to him about his book, and:
Why climate solutions investment needs to be made in the developing world and emerging markets to help them move away from coal
Why he felt it was so important to tell positive stories to help accelerate the fight against climate change
And
Why he abandoned the idea of being a scientist (after getting a PhD) to become a storyteller in order to make a bigger positive impact on the world
As you’d expect from someone who writes for Bloomberg, he’s very balanced and very astute.
He’s happy to concede that climate change isn’t the only crisis facing humanity, but if we don’t fix it, it’ll make the others a whole lot worse.
You can’t help feeling more positive after spending time in his company, so give it a go.
*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*
Spotify Video Chapters:
00:00 BWB with Akshat Rathi
00:49 Andy's Intro to Akshat
01:53 The Importance of Climate Solutions
02:23 Challenges in Climate Journalism
07:23 Success Stories in Climate Action
11:16 The Role of Governments and Big Businesses
12:43 Akshat's Journey and Passion for Climate Journalism
18:36 Global Investment in Climate Solutions
28:19 Practical Steps for SMEs
29:43 Economic Realities in India
30:01 Air Conditioning Around the World
30:41 Career Reflections and Journalism
34:06 Work Culture and Balance
38:40 Social Media and Its Impact
42:32 Greenwashing and Corporate Responsibility
45:10 Quickfire - Get To Know Akshat
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