

231. How to Stop “I Deserve This” Eating
Since childhood, sugar has been used to reward us. Whether it was for being good for Dad or Grandma, reading books for Pizza Hut Pizza’s Book It or treating ourselves for losing weight, the “I deserve this” eating pattern is reinforced constantly.
We will explore the root cause of this emotional eating pattern and how to overcome it.
In this episode, we will discuss:
- The root cause stories that created this pattern in our culture, families and weight loss and healing approaches
- The importance of “self-authoring” a new story (and what self-authoring is) so you can change these three reactions to stress
- How to prevent “busy boredom” and the need to unwind at the end of the day with sugar
Join us for Freedom From Cravings LIVE at https://alishapiro.com/freedom-from-cravings-live/
⭐️ Ready to catch yourself before you fall off track with food? RSVP for my free workshop on September 3rd. I’ll guide you through a supportive coaching exercise, and you’ll walk away with tangible tools for untangling your food triggers. Click here to join live and get the recording.
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