In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have never been so widely available and because of that more and more professionals are starting to offer them.

Time Stamped Show Notes:

00:28 – Today’s topic: Tools to Help You Build Your Infoproduct
00:36 – Infoproducts are courses being offered online
00:42 – Eric has been looking at Tai Lopez’s agency course
- 01:03 – Some infoproducts are kind of scammy because some people just make courses that are of low-quality
01:19 – Infoproducts are high margin
01:14 – Going to school vs enrolling in an online course
01:31 – Neil’s infoproduct is doing over half a million dollars per month
02:07 – If you’re creating an infoproduct, don’t worry about what everyone else is doing
- 02:12 – Do what you feel is ethical
- 02:13 – Don’t take shortcuts
- 02:23 – Make sure you have videos – Quicktime and Screenflow work well
- 02:42 – Record all sessions you have
- 02:45 – Upload your recordings to tools like Vimeo or Wistia
03:02 – Neil uses the platform, WP Member
03:06 – Use Facebook Groups, Skype, and Webinar Jam
03:28 – For PDFs, use Uberflip
03:43 – Make sure you have email service providers for emailing your list
03:53 – Learn about Evergreen Launch Sequence
04:02 – Don’t forget to retarget people
04:28 – Eric recommends Teachable and Kajabi for platforms
04:48 – Skillshare is another platform to consider
05:13 – Neil has done really well with his courses
05:24 – You can really make money with courses BUT make sure you’re doings things right
- 05:28 – “Don’t come off SCAMMY”
05:37 – Marketing School is giving away a 1 year subscription to Alexa, an SEO tool from Amazon
- 05:50 – Subscribe, rate and review Marketing School
- 05:53 – Text MARKETINGSCHOOL to 33444
06:10 – If you have any paid tools on marketing, reach out to us
06:24 – That’s it for today’s episode!

3 Key Points:

Some infoproduct teachers don’t really have the authority to teach—but they do it anyway.
Only do what you think and feel is ETHICAL.
Do things right – remember to give the real value of what you’re offering.

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