Let's Talk Loyalty #90: Subscription Innovation Driving Restaurant Loyalty in South Africa
With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty programme), this show will answer so many questions.
Ros Netto has over a decade building and advising some of South Africa's top loyalty programmes and now she's delighting local consumers even more with the launch of South Africa's very first subscription programme in the restaurant/fast casual dining sector.
Ros shares the exciting journey so far for the Kauai loyalty programme - it's just eight weeks old yet driving great success and learnings already.
A truly inspiring success story - launched despite the additional challenges of Covid - both operationally and psychologically for consumers.
Show Notes:
1) Ros Netto: Customer, CRM & Loyalty Specialist at Real Foods Group
2) Bond Brand Loyalty - 2019 Report
4) Kauai Subscription Loyalty Programme