Joy and I discussed how her mindsets from her time as a musician inform her current work as a founder in web3, her philosophy on what a member-owned apparel community will look like, her approach to good growth, and the way they are iterating with their community as they bring their physical products to market and their digital tokens to community with their upcoming NFT launch. This episode has so many deep takeaways from a builder with tons of cross-industry experience who is now learning and building in real-time in web3.