In this episode of The Russell Brunson Show, I sit down with my friend Matt Gray for a powerful conversation about the hidden force driving (or sabotaging) your success: the subconscious mind. We go deep into how the beliefs you carry beneath the surface can either accelerate your success or quietly sabotage everything you’re trying to build.

Matt and I share personal strategies we’ve used to reprogram our own thinking, uncover hidden mental roadblocks, and create breakthroughs in our businesses. If you’ve ever felt stuck despite following the right playbook, this episode will help you understand why.

I also loved hearing how Matt approaches content - especially how he taps into the fears and dreams of his audience to create messaging that converts. He shares a brilliant (and simple) survey strategy you can use to build high-impact content from your customer’s subconscious beliefs.

We even dive into the history of propaganda, PR, and the psychology behind why some people succeed with the same tools that others struggle with. This episode is a crash course in rewriting the internal script that’s holding you back.

Key Highlights:

How your subconscious beliefs quietly shape your business results - whether you know it or not
The difference between conscious decisions and the stories your subconscious is really acting on
Why traditional mindset work often falls short - and what actually rewires your beliefs
Matt’s 3-question survey method to uncover exactly what your audience is thinking and feeling
A candid breakdown of the “art vs algorithm” debate - and how to create content that stays true to your voice while still performing online
The surprising link between Freud, propaganda, and modern sales psychology

This episode will challenge the way you think about success - and give you the tools to shift from self-sabotage to unstoppable momentum.

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