Jimi talks about the early days of CrossFit and gives his secrets for building and shepherding communities particularly as part of a growing business.

Episode 024 is part two of Jason & Rich’s conversation with Jimi Letchford who wound up at the launch of the rocket ship that became CrossFit International. Episode 023 follows Jimi’s first career in the Marine Corps. This part picks up where they left off, his discovery of CrossFit before separating (the first time), through his continued life of service as a trainer, affiliate and corporate type at HQ.

Jimi talks about the unique, hands-off, grassroots franchise business model which relies so much on a quality product with communities built around real meaning. Jimi shares his struggles in the traditional corporate world and his insights as a “behind the scenes guy” building relationships and getting back through giving.

Of note, we recorded this episode prior to the former CrossFit CEO’s remarks that (rightfully so) led to his resignation. Our focus in this conversation is to talk about how Jimi helped empower and grow the CrossFit community from the very earliest days. Jimi is a father of 5, Naval Academy Graduate (class of 2003) and has re-enlisted in the USMC reserves at 4th Force Reconnaissance Company based out of California.

Links:

024 - Jimi Letchford, Former Director CrossFit International