Episode 409: How to Generate Direct to Seller Off-Market Deals with Eli Goodman

Oct 30, 2025

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Eli Goodman of Illinois Real Estate Buyers gives the complete playbook on dealing directly with sellers to acquire off-market deals!

Eli starts with explaining the grind it took to get his wholesaling off the ground! He discusses the right way to communicate with distressed sellers to create win-win scenarios and also throws in a few horror stories. Eli shares the various processes for direct to seller marketing and how he's achieved success. He closes things to keep in mind when practicing wholesaling in Illinois to mitigate your risk!

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Email the Show: StraightUpChicagoInvestor@gmail.com

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Guest: Eli Goodman, Illinois Real Estate Buyers

Link: Eli's Instagram

Link: Eli's Meet Up

Link: Never Split the Difference (Book Recommendation)

Link: Dan Clarton (Title Services Referral)

Guest Questions:

01:42 Housing Provider Tip - Leverage a HELOC on your primary residence for emergencies and to continue scaling!

03:37 Intro to our guest, Eli Goodman!

07:00 Getting a wholesaling business off the ground.

11:42 How to communicate directly with sellers!

17:18 Tactical tips on direct to seller marketing.

25:08 Building a list of cash buyers.

34:33 Outlook on Eli's wholesaling business.

37:07 Challenges of wholesaling in Illinois.

44:19 What is your competitive advantage?

44:45 One piece of advice for new investors.

45:00 What do you do for fun?

45:12 Good book, podcast, or self development activity that you would recommend?

45:29 Local Network Recommendation?

46:05 How can the listeners learn more about you and provide value to you?

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Production House: Flint Stone Media