Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO. Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO. Noah also brings real examples from over 20 years of experience, such as the transition from UA to GA4 at Sterling Sky, building data pipelines and even how to communicate important data to clients.

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Chapters

00:00 Trailer introduction
00:58 Introduction
02:18 Sponsors: SE Ranking & Optmyzr
06:42 Welcome Noah Learner
09:44 Defining Critical Thinking Skills
11:42 Challenges in Problem Solving
15:32 Importance of Structured Problem Definition
23:31 Data-Driven Decision Making
40:52 Aligning SEO Metrics with Business Goals
45:29 The Importance of Call Tracking
46:50 Understanding Attribution and Data Constraints
50:01 Prioritizing Tasks for Maximum Impact
51:47 Efficiency Through Automation
54:52 The Role of AI in Problem Solving
01:05:09 Critical Thinking in SEO
01:11:38 Building a Supportive SEO Community
01:15:17 Conclusion and Future Episodes

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