The Dime How Grön sold millions of edibles and disrupted the market ft. Christine Smith
Jun 8, 2023
Christine Smith, Founder of Grün, discusses their disruptive impact, licensing strategy, formulation success, expansion challenges, and product innovations. They talk about the early days of starting the business, unique expansion strategies, challenges of building a brand in a new market, target demographics, future plans, and the potential of edibles in the market.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
From Basement to Multi-Million Dollar Business
02:27 • 25min
An Alternative Approach to Expansion
27:18 • 4min
The Challenges of Building a Brand in a New Market
30:50 • 2min
Target Demographics and Future Roadmap
32:21 • 11min
The Potential of Edibles in the Market and Expanding to New Locations
42:59 • 3min