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The Dime
How Grön sold millions of edibles and disrupted the market ft. Christine Smith
Jun 8, 2023
Christine Smith, Founder of Grün, discusses their disruptive impact, licensing strategy, formulation success, expansion challenges, and product innovations. They talk about the early days of starting the business, unique expansion strategies, challenges of building a brand in a new market, target demographics, future plans, and the potential of edibles in the market.
45:32
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Quick takeaways
- Grön's success in the edible market can be attributed to their diverse product offerings, catering to different customer preferences and expanding their customer base.
- Grön's focus on innovation and targeted formulations, such as their one-to-one-to-one formula, sets them apart in the edible market and drives their success.
Deep dives
Expanding Customer Base through Different Products and Revenues
The podcast episode highlights how the speaker's edible company, Grune, expanded its customer base through different products and revenues. By offering a variety of products like chocolates, gummies, and pearls, the company catered to different customer preferences. This strategy led to significant growth in the Oregon market and successful expansion into other states like Nevada, Arizona, and Missouri. The introduction of the Mega product, a higher-dose single-serve option, opened doors to a new customer segment seeking higher milligram products at a more affordable price. This expansion allowed Grune to capture market share, increase revenue, and meet the needs of a diverse range of consumers.
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