Exploring the vulnerabilities of the creator economy, the podcast discusses the impact of policy changes on platforms like Etsy and Amazon, the decline of certain content genres, and the influence of larger companies on platforms like YouTube. It also explores the lack of structure and protection for creators in the online landscape. The hosts delve into the issue of creators not receiving a fair share of consumer money and express frustration with platforms like YouTube, Etsy, Twitter, and Twitch. They also discuss their own merch store frustrations and caution against a certain product due to its small size and use of lead paint.
The internet economy is controlled by a small number of faceless CEOs, posing risks if one company's actions are detrimental.
Major corporations like Etsy and Amazon restrict the control and freedom of small businesses and independent creators, contradicting the principles of a free market.
Deep dives
The Fragile Internet Economy
The internet economy has evolved from individuals establishing direct relationships with consumers to middlemen facilitating those relationships. Platforms like Kickstarter and Indiegogo started as tools for startups and struggling creatives, but now mainstream projects rely on these fundraising websites. However, this economy is ultimately controlled by a small number of faceless CEOs, creating a potential risk if one of these companies does something detrimental.
The Impact of Corporations on Internet Platforms
Major corporations like Etsy and Amazon have changed the landscape of online retail. Etsy shifted its focus to appease stockholders, alienating small sellers and opening the platform to scammers. Amazon's dominance forces third-party sellers to adhere to strict rules and policies, restricting their control and freedom in the marketplace. These actions contradict the principles of a free market and can have a detrimental impact on small businesses and independent creators.
The Unstable Nature of the Internet Economy
The internet economy relies heavily on social media platforms and content creation, but these areas lack stability and protection for creators. Algorithm changes, copyright issues, and inconsistent monetization policies make it difficult for creators to rely on platforms like YouTube and TikTok for consistent income. Additionally, the absence of unions and collective bargaining power leaves internet creators vulnerable to the whims of corporations without a structured system to protect their rights.
Hi. In today's episode, we look at how people make money on the internet, how vulnerable tech platforms affect people's livelihoods, and why "being your own boss" often means your boss is just Jeff Bezos.