EP 94: From $50 Tasks to $50K Thinking: How to Buy Back Your Time

Jun 23, 2025

32:56

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Most entrepreneurs aren’t drowning in work because they lack ambition. They’re stuck doing too much of the wrong kind of work.

Sarah Lockwood talks with Julie Johnston, the founder of Rhino Squad, about what it looks like to operate from your zone of genius. They unpack the mindset traps that keep founders stuck in the weeds and walk through how small shifts in delegation can lead to major changes in time management and business growth.

Julie shares what she’s learned helping leaders hire and work with virtual assistants, especially from the Philippines, and how a global workforce can unlock more freedom, better output, and stronger team culture. Are your top people doing high-value work? What could your business look like if they were?

Julie encourages founders to think big and recognize where VAs can support every part of your organization from revenue driving activities to business operations - VAs can do much more than confirm appointments, reschedule meetings or manage your inbox (although that ‘s a great place to start if you haven’t yet)! If you’ve been hesitant to delegate or unsure where to start, Sarah and Julie’s conversation will help you rethink how you’re spending your time and what it’s really costing you.

Episode Breakdown:

00:00 Meet Julie Johnston and Rhino Squad

02:03 Mindset Shifts for Effective Delegation

06:53 Maximizing Time with Virtual Assistants

10:50 Building a Supportive Team Culture

14:01 10X Thinking and Global Workforce Strategy

24:17 Julie’s Conscious Entrepreneurial Journey

29:49 Core Values Behind Rhino Squad

Links

Connect with The Conscious Entrepreneur:

Website: http://www.consciousentrepreneur.us

LinkedIn: https://www.linkedin.com/company/conscious-entrepreneur/