Good Content with Shannon McKinstrie Start Thinking Like a Marketer So People See Themselves in Your Content
This episode is all about helping you think like a marketer, not just in theory, but in a way that’s practical and approachable. I’m breaking down how to connect deeply with your audience by moving beyond those generic identifiers and tapping into real-life scenarios, emotions, and storytelling that makes your content truly resonate. We’ll discuss the psychology behind great content, learn how to speak directly to your audience’s lived experiences, and you’ll leave with a quick win you can put into action this week. Whether you’re selling a product, a service, or simply trying to grow your presence on social media, the goal is to build genuine connection, community, and belonging through every piece of content you share.
In this episode we’ll be covering:
- How to think like a marketer by knowing and understanding your audience almost as well as you know yourself.
- Practical tips for creating relatable content that focuses on real-life moments and scenarios that can be used in any industry.
- The why behind specific identifiers vs generic labels like “busy mom” or “small business owner”
- The key reasons people choose to follow and buy: connection, community, and belonging, and making sure they are in any content you create.
Featured content in this episode:
- Masseya: Home cooked meal for your kids
Recommended episodes:
- Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
- Episode 067: The Importance of Belonging on Social Media
- Episode 076: Create Content That Makes Them Want to Keeping Coming Back
- Episode 080: A Crash Course in Social Media Marketing
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