Ozempic: The biggest Danish hit since the Smørrebrød

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This week we're talking about the much-hyped weight loss drug Ozempic and its producer, Danish pharma giant Novo Nordisk. Thanks to the crazy success of Ozempic, Novo Nordisk is now literally the biggest company in Europe by market cap. Now the vultures are circling, and a whole bunch of drugmakers are rushing competitors to market.

We talk about the drug, the company, it's weirdly 'techy' marketing and where it fits into the incoming universe of biotech and pharma tech.

Links

• Our episode from last year with Tim Doyle, founder of Australian online pharmacy Eucalyptus.
• Weight-loss drug maker Novo Nordisk becomes Europe’s most valuable company – FT
• Ozempic is on the rise. That could be a problem for food companies – CNN

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