Making Media
A Lesson in Paid Growth with Jonathan Becker - [Making Media, EP.50]
Dec 28, 2023
Jonathan Becker, Founder of Thrive Digital, shares insights on paid growth strategies, including investing parallels, identifying underserved segments, unconventional routes to success, and determining marketing effectiveness. The podcast also discusses validation in paid growth, challenges of podcast advertising, lessons in effective ads, and measurement challenges in performance marketing.
54:59
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Quick takeaways
- Creative is crucial in performance marketing campaigns, requiring a tailored and engaging approach that aligns with the platform and effectively communicates the value proposition.
- Marketers in performance marketing should have realistic expectations and understand that significant returns often require patience and investment over time.
Deep dives
Importance of Creative in Performance Marketing
One of the main lessons in performance marketing is the significance of creative in driving successful campaigns. The conversation with the audience needs to evolve and be tailored based on their stage in the marketing funnel. Ads should not be a mere afterthought, but a thoughtful and engaging medium that aligns with the platform and the message it conveys. Advertisers should avoid repetitive ads and ensure they capture the audience's attention and effectively communicate the value proposition.
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