LinkedIn is becoming one of the fastest growing social media platforms that caters to professionals. If you are good at creating relevant content, it paves the way to starting conversations with people and building powerful connections. This is what Marcus Murphy teaches as an Instructor and as part of the Customer Advisory Board on LinkedIn. Prior to this, Marcus was the Director of Sales and Monetization of Digital Marketer from 2016 to 2019. His job description included accelerating revenue growth and sales productivity for DigitalMarketer’s flagship product, DigitalMarketerHQ, as well as sales for individual certifications and Certified Partner program. In this episode, Marcus shares why he prefers using LinkedIn when connecting with people and how it can be utilized to your advantage. He talks about how the platform is changing and the three biggest areas where he sees opportunities for entrepreneurs, marketers and salespeople to improve in their connections and conversations.

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