15: The Psychology of Sales w/ Dr. Daniel Crosby & Stacy Havener | The Scientist & The Storyteller | What Makes a Powerful Narrative in Financial Services and Investments | Does Your Corporate BrandStory Need a Villain (spoiler alert: yes, yes it does)

Here’s the deal: stories sell. Powerful narratives lead to big investments. They also lead to something far less flashy yet far more valuable long-term – team buy-in. 

Whether you’re a start-up or scaling, your origin story is the glue that binds your allies - AKA your team - to your mission. It’s also the magnet that attracts investors. A stale story just won’t cut it. 

Today, Dr. Daniel Crosby and I are joining forces (again) because successful sales and scale are about combining art and science. We’re excited to bring you a deep dive on the art of a good story.

Listen in as I take the hot seat and answer all of your burning questions about what makes a powerful narrative in financial services. 

Get ready for a deep dive on: 

• Why villains aren’t just for the movies – how weaving one into your backstory could take it from snoozefest to a relatable, magnetic movement 
• Real-life examples of companies with juicy hooks and villains and why they work 
• Product-driven versus narrative driven - what's the difference?

…and so much more. 

You never know exactly what you’re going to get when a scientist and a storyteller walk into a bar, but you know you’ll laugh and gain (proven) strategies that marry the left brain and right brain, giving you an edge in your industry. 

About Dr. Daniel Crosby
Dr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author who helps organizations understand the intersection of mind and markets.

He is also a father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.

Resources mentioned in this episode:

Books: Shoe Dog: A Memoir by the Creator of Nike, The Laws of Wealth: Psychology and the Secret to Investing Success, Principles: Life and Work

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