In this fascinating conversation about the journey of building a Rs. 100 Cr business from a seed capital of Rs. 64,000, we talk to Suveer Bajaj, Co-founder of FoxyMoron & Zoo Media.

FoxyMoron is one of India's premier Digital Marketing & Advertising agency. Suveer started FoxyMoron in 2008, when he was just 19. 13 years later, he has been able to scale up the business to 500+ people and built an Advertising Network (Zoo Media) which is 7 agencies under it.

Join our No-Spam WhatsApp Group

If you like what we do, please consider following us on Spotify, rating us on Apple, checking us out on Twitter and Instagram.

Here's what we speak about in the episode:
(03:52) - How was FoxyMoron born and what was the thesis?
(08:28) - What was the concept of Digital Marketing back in 2008-09?
(11:51) - How do young kids, aged 19-20, go present themselves to win contracts from Cadbury, L'Oreal, Force India Racing?
(16:44) - How has the hiring journey evolved over time and how important was Culture?
(21:46) - Importance of Knowledge Management and the Digital Marketing course at Symbiosis Institute.
(30:03) - How is the advertising industry structured globally?
(38:36) - Getting a term sheet from a large Advertising Network, the decision to not take it, and the inflection point after that?
(42:10) - The Birth of Zoo Media and building/acquiring specialised Agencies
(49:45) - The various Business Models of an Advertising Agency
(57:57) - The Future of Zoo Media
(01:01:54) - How has Suveer's role evolved as the business grew?
(01:07:00) - How Suveer's relationship with Money evolved over a period of time?

A 100 Cr+ Marketing Agency & Advertising Network - FoxyMoron & Zoo Media ft. Suveer Bajaj