Caroline Danehy, Co-Founder and Chief Brand Officer of Fair Harbor, is making waves in the fashion industry with her commitment to sustainability and innovation. Founded in 2014 while she was still in high school, Fair Harbor, based in New York, specializes in creating stylish and eco-friendly swimwear and apparel from recycled plastic bottles. Alongside her brother, Jake, Caroline has driven the company’s mission to reduce oceanic plastic waste by transforming it into high-quality clothing. In this episode, we explore Caroline’s entrepreneurial journey and the evolution of the brand. Caroline shares the brand’s origin story, highlighting their childhood summers in Fair Harbor and how these experiences shaped their dedication to sustainability. We delve into the strategic decisions that propelled their growth, from bootstrapping and grassroots trunk shows to recycling over 36 million plastic bottles.
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