John Cohen's Vision for Auburn Athletics

John Cohen has been Auburn's director of athletics for 19 months, with a strong focus on adapting to the changing landscape of college sports, particularly regarding NIL (Name, Image, Likeness) and the transfer portal. His primary goal has been to create a level playing field where all student-athletes are treated fairly, ensuring regulations and standards are established to avoid disparities among competing teams. He emphasizes the need for a structured approach in college athletics that prioritizes education and personal development alongside competitive sports. Cohen believes this structural integrity is essential to cultivate an environment where student-athletes can thrive during their crucial college years.