On this episode, we’re joined by Landon Robinson, previously Senior Software Engineer at Superformula, and Mobile Lead at SteadyIQ. He is currently Staff Engineer at Etsy, where he leads platform work on the Etsy Seller app. With over 20 years in the industry, Landon brings deep experience in web, Android, iOS, and Flutter development. He shares how Etsy’s mobile team adopted Flutter to build a more efficient and scalable seller experience.

Landon walks us through the team’s unique “away team” model, how strong architecture supports cross-functional collaboration, and why focusing on business impact is essential for engineering leaders.

Key Takeaways:

(00:46) Landon’s transition from native mobile to Flutter development.

(05:10) Etsy Seller app evolved from shared native code to standalone Flutter.

(10:27) Strong engineers and solid docs keep the Flutter team effective and stable.

(14:58) Etsy’s “away team” model lets product teams build features directly.

(21:37) Etsy organizes teams by feature, enabling web and mobile builds.

(25:36) Flutter enabled faster, easier delivery of a feature-rich seller app.

(34:15) Don’t chase shiny tech, focus on solving real business problems.

(36:31) Understand the business early — it’s key to long-term growth as an engineer.

Resources Mentioned:

Landon Robinson

https://www.linkedin.com/in/landon-robinson-3b2a402/

Superformula

https://www.linkedin.com/company/superformula/

SteadyIQ

https://www.linkedin.com/company/steadyiq-total-income-verification/

Etsy | Website

https://www.etsy.com/

Flutter

https://flutter.dev

Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/

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