307: Why Your Marketing and PR Campaigns Aren’t Working - with Joe Zappa

Mar 12, 2024

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EPISODE SUMMARY

In this week’s episode of Scale Your SaaS, host and B2B SaaS Sales coach Matt Wolach sat down with Joe Zappa, the visionary founder and CEO behind Sharp Pen Media, to explore the intricate world of PR, content marketing, and the journey from journalism to running a successful marketing agency. Joe's insights are profound and actionable, providing a roadmap for SaaS companies looking to elevate their marketing strategies.

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 307, “Why Your Marketing and PR Campaigns Aren’t Working - with Joe Zappa”

Guest: Joe Zappa, Founder & CEO at Sharp Pen Media

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Sponsored by: Leadfeeder

TOP TIPS FROM THIS EPISODE

From Journalism to Marketing Mastery
The Evolving Role of PR in SaaS Marketing
Strategic Messaging and Audience Engagement

EPISODE HIGHLIGHTS

The Power of Consistency and Value in Content Marketing
Overcoming Hesitancy Towards Marketing Investments
Key Takeaways for SaaS Leaders

TOP QUOTES

Joe Zappa

[07:11] “You need to ask your customers where they’re hanging out, then experiment for yourself and figure out if you’re getting any traction on those platforms.”

[10:52] “The effective way to get attention is to be in the market, saying helpful things that people find interesting every week.”

Matt Wolach

[09:56] “I know a lot of software vendors, and they don’t go that deep on their marketing process”

[16:03] “The power of a personal brand is so strong.”

LEARN MORE

To learn more about Sharp Pen Media, visit: https://www.linkedin.com/company/sharp-pen-media/

You can also find Joe Zappa on LinkedIn: https://www.linkedin.com/in/joe-zappa

For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/

Get even more tips by following Matt elsewhere: