Ten companies and counting. The Good Glamm Group's buying spree helps the unicorn to strengthen its direct to consumer play. Host Dia Rekhi speaks to Nowshad Rizwanullah, CEO, MissMalini Entertainment and Co-Founder of the Good Creator Co and ET's Sneha Shah to find out more about the company's content-to-commerce play and whether the company will change their strategy after ScoopWhoop finds itself in the news for the wrong reasons. Credits: Maybelline New York, Lakme India, Loreal Paris, CNBC TV-18, Chetali Chadha, One India
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