The Hard Part with Evan McCann Max Cunningham from Sesh
Max Cunningham is the Founder and CEO of Sesh Products.
Sesh Products provides modern nicotine alternatives that aim to support in reducing and controlling cravings.
Chapters
00:00 The Journey Begins: From Vaping to Sesh
02:46 Cultural Insights: The Swedish Influence on Nicotine Products
05:42 Navigating Regulations: Launching in Canada vs. the U.S.
08:08 Market Dynamics: The Shift from Smoking to Pouches
11:02 Branding and Positioning: Creating a Modern Nicotine Experience
13:42 Investment Insights: Partnering with 8VC
16:33 Consumer Feedback: Iterating in a Regulated Market
19:10 The Rise of Pouches: Trends and Accessibility
22:02 Health Perspectives: The Benefits of Nicotine Pouches
24:18 Building Trust: Ethics and Responsibility in Marketing
26:58 Future Outlook: Scaling and Global Expansion