In 2022 Australia was gearing up for a federal election. The Australian labor party or the ALP was in opposition at the time. And they needed to win over a specific audience: the younger generations. Meaning that the usual tactics wouldn’tcut it. And this is where a perhaps unlikely platform came into play - TikTok.

At last count tikTok had over 1 billion active users, representing almost a quarter of all internet users. And the app has been downloaded more than 4.1 billion times. And of all those users, the largest proportion, at least in the USA are 10 to 19 years old with almost half of all users under 30.

So how did a stodgy political party make this modern day social video platform work for them? That's what today's episode of Less Chatter, More Matter, is all about and we’ve brought in the expert: Dr. Susan Grantham to talk all about her research specialising in the intersection of trending social media, notably TikTok, and its applications within organisational contexts… alongside how it’s changed comms now, and potentially, for good.

Jump into this week’s episode!

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#74 How TikTok is changing political communications ft. Dr. Susan Grantham