Future Proof 68. Why do attitudes about gender equality matter?
UN Women, in partnership with Unstereotype Alliance, AT&T, Johnson & Johnson, Procter & Gamble, Unilever and Kantar, launched the results of the Gender Equality Attitudes Study in June 2020. In this episode, we learn more about this project from Dan Seymour, Director of Strategic Partnerships at UN Women, and Rosie Hawkins, Chief Offer and Innovation Officer, Insights Division at Kantar. Discover how the study was conducted across 10 markets, the surprising (and less surprising) results in terms of attitudes across the world, the likely impact of such work – and how it can be applied to government and NGO work as well as brand, marketing and insights. The guests also touch on the impact of COVID-19 on women and equality, and the underlying perceptions and hidden biases that continue to block our progress towards a fairer society, unless we take decisive and progressive action.
Hosted by Andrew Stephen, Associate Dean of Research, L’Oréal Professor of Marketing and Director of the Oxford Future of Marketing Initiative at Saïd Business School, University of Oxford.
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