Abhi Lokesh, co-founder and CEO of Fracture, joins Aaron to discuss how the photo-printing service is revolutionizing photo framing and motivating people to take their iPhone masterpieces to the wall. Abhi talks about how a trip to Swaziland inspired the creation of Fracture, why sustainability remains centerfold in Fracture’s business strategy, and the importance of being vulnerable and transparent with employees. Tune in to hear about the outcome of Abhi’s very first investor pitch – to his dad. Learn more about Fracture at Fractureme.com and on Instagram @fractureme, Twitter @FractureMe and Facebook @Fractureme.
Production Credits: Aaron Kwittken, Jeff Maldonado, Lindsay Hand, Ashley McGarry, Katrina Waelchli and Mathew Passy.
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