How2Exit: Buy, Don't Build - M&A of Small Businesses E225: Acquisitions and E-Commerce: A Success Story from QVC Sales to Disc Golf Entrepreneurship
Jun 21, 2024
45:32
Watch Here: https://youtu.be/2Tbjl960u4E
About the Guest(s): Martin Bispels is an experienced entrepreneur and marketing expert with a background in e-commerce, sales, and business development. Starting at QVC in TV production and sales, he developed a strong understanding of consumer behavior. He later founded a consulting firm and acquired Upper Park Disc Golf, where he drives growth and innovation. Renowned for his marketing and brand-building insights, Martin also consults with small and medium-sized businesses to help them scale.
Summary: In this engaging How2Exit Podcast episode, host Ronald Skelton chats with Martin Bispels, a seasoned marketing executive turned entrepreneur through acquiring Upper Park Disc Golf. Martin shares his journey from QVC, where he honed his skills in consumer behavior and sales, to owning and growing his business. He offers practical insights into e-commerce, brand building, and disc golf.
Martin discusses how he purchased Upper Park Disc Golf through Flippa, emphasizing the importance of a clear brand strategy and leveraging customer insights for growth. He also highlights his consulting work as a fractional CMO, keeping his marketing perspectives fresh. This episode is packed with valuable takeaways on mergers and acquisitions, e-commerce growth, and effective marketing strategies.
Key Takeaways:
Contact Martin on
Linkedin: https://www.linkedin.com/in/martinbispels-vi/
Website: https://www.upperparkdiscgolf.com/pages/about-us
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How2Exit Joins IT ExchangeNet's Channel Partner Network!
Have an IT Company doing between $5M and $30M You may Sell?
The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.
If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.
https://www.itexchangenet.com/marketplace-how2exit
Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
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💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/
►Visit Our Website: https://www.how2exit.com/
📧For Business Inquiries: Me@4sale2sold.com
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📱Stay Tuned On Our Social Media :
» Linkedin - https://www.linkedin.com/in/ronskelton/
» Twitter - https://twitter.com/ronaldskelton
» Facebook - https://www.facebook.com/How2Exit
» Newsletter - http://deeper.how2exit.com/
🎬SUGGESTED VIDEOS
Don't forget to watch 📽 Our other videos. Please check them out :
▶️Previous Episode: E224: Caroline Chapdelaine Discusses Carve-Out of North Star Photonics on How2Exit Podcast - https://youtu.be/ZOvf5bIg6BE
▶️E100: CEO Of Flippa Blake Hutchison Discusses Innovations In Buying And Selling Digital Assets - https://youtu.be/R1D5guQU9Z0
#How2Exit # # 💖Thanks for watching! 💖
Become a supporter of this podcast: https://www.spreaker.com/podcast/how2exit-buy-don-t-build-m-a-of-small-businesses--4859429/support.
About the Guest(s): Martin Bispels is an experienced entrepreneur and marketing expert with a background in e-commerce, sales, and business development. Starting at QVC in TV production and sales, he developed a strong understanding of consumer behavior. He later founded a consulting firm and acquired Upper Park Disc Golf, where he drives growth and innovation. Renowned for his marketing and brand-building insights, Martin also consults with small and medium-sized businesses to help them scale.
Summary: In this engaging How2Exit Podcast episode, host Ronald Skelton chats with Martin Bispels, a seasoned marketing executive turned entrepreneur through acquiring Upper Park Disc Golf. Martin shares his journey from QVC, where he honed his skills in consumer behavior and sales, to owning and growing his business. He offers practical insights into e-commerce, brand building, and disc golf.
Martin discusses how he purchased Upper Park Disc Golf through Flippa, emphasizing the importance of a clear brand strategy and leveraging customer insights for growth. He also highlights his consulting work as a fractional CMO, keeping his marketing perspectives fresh. This episode is packed with valuable takeaways on mergers and acquisitions, e-commerce growth, and effective marketing strategies.
Key Takeaways:
- Insights into Consumer Behavior: Martin emphasizes the importance of understanding real-time consumer reactions, a skill he developed during his tenure at QVC.
- Acquisition Strategy: He shares the criteria and due diligence involved in acquiring Upper Park Disc Golf, highlighting the need to identify businesses with growth potential and solid brand reputation.
- Brand Building: The significance of having a distinct brand identity and core values, such as sustainability and community involvement, differentiates a business from competitors.
- Marketing Execution: The episode underscores the importance of strategic execution in marketing, going beyond mere technological trends to focus on building genuine customer connection and delivering results.
- Growth Challenges and Opportunities: Martin discusses the ongoing challenges in supply chain management and the strategies for expanding product lines and geographical reach to sustain business growth.
Contact Martin on
Linkedin: https://www.linkedin.com/in/martinbispels-vi/
Website: https://www.upperparkdiscgolf.com/pages/about-us
--------------------------------------------------
How2Exit Joins IT ExchangeNet's Channel Partner Network!
Have an IT Company doing between $5M and $30M You may Sell?
The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.
If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.
https://www.itexchangenet.com/marketplace-how2exit
Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
--------------------------------------------------
💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/
►Visit Our Website: https://www.how2exit.com/
📧For Business Inquiries: Me@4sale2sold.com
Don't Forget to SUBSCRIBE to the How2Exit channel and press (🔔) to join the Notification Squad and stay updated with new uploads.✨
👇🏻SUBSCRIBE HERE
https://www.youtube.com/channel/UC_ONnhwaKSTPFt2nOxKoXXQ?sub_confirmation=1
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👍 Like the video (it helps a ton!)
💬 Comment below to share your opinion!
🔗 Share the video with anyone you think might help :) ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
📱Stay Tuned On Our Social Media :
» Linkedin - https://www.linkedin.com/in/ronskelton/
» Twitter - https://twitter.com/ronaldskelton
» Facebook - https://www.facebook.com/How2Exit
» Newsletter - http://deeper.how2exit.com/
🎬SUGGESTED VIDEOS
Don't forget to watch 📽 Our other videos. Please check them out :
▶️Previous Episode: E224: Caroline Chapdelaine Discusses Carve-Out of North Star Photonics on How2Exit Podcast - https://youtu.be/ZOvf5bIg6BE
▶️E100: CEO Of Flippa Blake Hutchison Discusses Innovations In Buying And Selling Digital Assets - https://youtu.be/R1D5guQU9Z0
#How2Exit # # 💖Thanks for watching! 💖
Become a supporter of this podcast: https://www.spreaker.com/podcast/how2exit-buy-don-t-build-m-a-of-small-businesses--4859429/support.