The Journal. ‘Exmo’ Influencers Are Taking On Mormonism
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Oct 21, 2025 Georgia Wells, a tech reporter at The Wall Street Journal, explores the rise of Ex-Mormon influencers challenging the Church of Jesus Christ of Latter-day Saints. She shares how social media has ignited discussions on controversial elements like polygamy and temple secrecy. The conversation highlights how platforms like TikTok amplify doubts, drawing in audiences that weren't actively seeking this content. Wells also describes the emotional support these creators offer while addressing the church's growing concern over declining youth membership.
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Personal Journey From Belief To Leaving
- Alyssa Grenfell recounts growing up Mormon, serving a mission, marrying at 23, and participating in the secret temple Endowment ceremony.
- She documented her doubts beginning in 2016 and later left the church, then built a large Ex-Mormon following online.
Content Uses Church Secrets And Controversies
- Ex-Mormon creators use specific, often secretive or controversial church practices to explain why they left.
- They highlight topics like temple secrecy, women's roles, Joseph Smith's polygamy, and the church's wealth.
Shock Value Drives Virality
- Shock value amplifies Exmo video virality when creators use sacred symbols or garments in their posts.
- Audiences report mixed reactions: practicing Mormons feel sacrilegious discomfort while ex-members find it cathartic.
