Frankie Thorogood on Turning £100 on Alibaba into an 8 - Figure brand

What do snoods, Amazon, and Sunday League football have in common?

They were the unlikely start of Frankie Thorogood’s DTC journey, one that turned a £100 Alibaba order into a 7-figure exit.

In this episode, Frankie breaks down how he built not one, but THREE brands from the ground up, including Pott’d, now an 8-figure business. 

We dive into what most founders get wrong about scaling, the power of Amazon, how to build a brand around your life (not the other way around), and why most “marketing advice” online is complete noise.

This one’s packed with brutal honesty, underrated strategies, and founder-first perspective you won’t hear anywhere else.

If you’re building in the trenches, listen to this before your next product launch.

00:00 The Snood Guy
08:45 The First Big Brand: TCA
13:42 Starting Pott’d
20: 28 Amazon vs DTC
22:45 Pott’d Growth: Hitting 8 Figures
24:10 Delegation, Hiring & Letting Go
34:50 Great Products First
37:20 Cutting Through The Noise
39:33 Perfection Kills Progress
42:00 The future of Pott'd
44:15 The Product Development Advantage
46:30 Building a Community
49:25 Exit goals + Becoming a Household Name
51:30 Ecom Predicitons

Follow Frankie:
www.linkedin.com/in/frankiethorogood/
https://www.instagram.com/theurbanartist/
https://www.instagram.com/frankiethorogood/
https://www.frankie.co.uk/

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