Episode 134 - Show Value in Everyday Activities with Frank Shultz
May 20, 2024
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Frank Shultz, CEO of Infinite Blue, discusses demonstrating value in daily tasks for resilience professionals, breaking traditional BCP rules, and focusing on resilience rather than ROI. He emphasizes the importance of understanding organizational goals and engaging stakeholders effectively. The conversation also touches on the relevance of Mapquest and Waze in the context of showcasing value in everyday activities.
Showcasing value in daily activities is crucial for resilience professionals to align initiatives with organizational goals.
Breaking traditional business continuity rules and adopting a proactive approach can enhance response efficiency and create a culture of resilience.
Deep dives
Demonstrating Value in Everyday Operations
Companies need to shift their focus to showcase value in everyday activities rather than waiting for a crisis. Frank Schultz emphasizes that understanding and aligning resilience initiatives with organizational goals is crucial. By breaking traditional business continuity rules and adopting a proactive approach, organizations can reduce the time between impact and recovery, demonstrating value consistently.
Innovating Business Continuity Processes
Infinite Blue's approach to business continuity centers on continuous improvement and innovation. Schultz highlights the importance of evolving the product lifecycle to incorporate learning from experiences. The company's award-winning product, Sonari, reflects a shift towards a dynamic and resilient workflow, breaking traditional continuity traditions to enhance response efficiency.
Resilience vs. Business Continuity
Schultz advocates for a shift in mindset from traditional business continuity to a dynamic resilience strategy. By integrating risk assessments and recovery strategies at a granular level, organizations can respond effectively to diverse threats. The goal is to create a culture of resilience that is seamlessly integrated into everyday operations, ensuring preparedness without the need for emergency activation.
Strategic Alignment and Future Threats
Strategic alignment with business objectives and anticipating future threats are key pillars in resilience planning. Schultz emphasizes the importance of collaborating with executives and boards to mitigate risks effectively. By focusing on the most probable and impactful threats, organizations can enhance their readiness to respond to complex, layered events and maintain operational continuity amidst global disruptions and emerging challenges.
We share a fundamental principle with this week’s guest. Be easy to do business with. As resilience professionals that translates to one thing: Showing value in everyday activities.
Hello everyone and welcome to episode 134 of the Resilient Journey podcast, presented by the Resilience Think Tank.
This week we are joined by Frank Shultz, founder and CEO of Infinite Blue. In this episode Frank and Mark talk about breaking traditional BCP rules, demonstrating value every day and how to not annoy your stakeholders.
Frank says the conversation about value has to be about resilience, not ROI. And that it’s critical for us as resilience professionals to really understand what it is that our organization is trying to achieve.
And what does Mapquest and Waze have to do with all this?
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