Spotify's Secret to Higher Podcast Consumption

Jon Savage, Co-founder of Amped Studios, discusses the evolving podcast landscape from his base in Cape Town. He highlights Spotify's innovative strategies to boost video content and the significant role of Apple Podcasts over the past two decades. The challenges faced by podcast creators due to changing monetization trends and the rise of paywalls for high-quality content are also explored. Savannah emphasizes the need for funding to support emerging creators, especially in Africa, as the podcasting community adapts to new technology and audience demands.