

North Cohere’s AI Agents: Game-Changer or Overhyped?
Aug 10, 2025
The discussion centers around North, a new AI agent platform designed for enterprises. It emphasizes the importance of security and data privacy in AI applications. The hosts debate whether these agents will revolutionize workplace efficiency or simply join the long list of overhyped tech gadgets. They also explore the balance between innovation and user needs, highlighting the continuous development required to keep AI relevant. It’s a thought-provoking analysis of AI’s potential to transform industries.
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Canadian Branding And Personal Bias
- Jaden Schaefer admits a soft spot for Cohere because it's Canadian and he is originally Canadian.
- He praises their 'North' and 'Compass' naming as clever national branding.
Agents Are Task-Focused Today
- Agents today handle single tasks rather than fully replacing employees.
- Jaden Schaefer predicts agents will grow into broader employee-like roles over time.
Enterprise Security Is The Key Differentiator
- Cohere builds North to keep enterprise data private by enabling on-prem deployments and strict security policies.
- Jaden Schaefer says this addresses a major barrier for banks and governments.