Strategy Stacking, Drivers for Breaking Free From a Desk Job, and the Art of Staying Delusional to Achieve Goals with Shannon Lutz
Jan 4, 2024
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Entrepreneur Shannon Lutz shares her journey from a corporate job to founding three businesses during COVID. She discusses strategy stacking, breaking free from a desk job, prioritizing offers, work schedule preferences, building confidence, and the pros and cons of hiring an individual ads manager.
Having a methodical approach and tackling different strategies simultaneously is crucial for achieving success in both digital and brick-and-mortar businesses.
The desire for more freedom and control over one's own destiny can be a powerful motivator for leaving a corporate job and venturing into entrepreneurship.
Deep dives
Shannon Lutz's Journey from Corporate to Entrepreneurship
Shannon Lutz shares her journey of transitioning from a corporate job to entrepreneurship, starting three businesses during COVID. She emphasizes the importance of having a methodical approach and tackling different strategies simultaneously. Shannon discusses her motivations and drivers for leaving the corporate world and shares insights into her philosophy of strategy stacking. She highlights the importance of craving more freedom in life and finding balance between introversion and extroversion. Shannon also mentions the impact of mentorship and community support in her entrepreneurial journey.
The Story Behind the Social Bungalow
Shannon talks about her online business, the Social Bungalow, which helps other online businesses monetize their expertise on the internet. She also discusses her branching out into brick-and-mortar businesses, namely the Bungalow Coffee shop and a catering arm. Shannon shares how she started with a partner and later took full control of the Social Bungalow. She highlights the benefits of owning a coffee shop and the joy of working on her online business at the coffee shop.
Shannon's Corporate Background and Pivot to Entrepreneurship
Shannon reveals her background in corporate marketing and her experience working for various companies. She discusses her motivations for leaving the corporate world and venturing into entrepreneurship. Shannon explains how advancements in social media and online opportunities influenced her decision. She also emphasizes the desire for more freedom and control over her own destiny as a driving force behind her career change.
Overcoming Challenges and Building Multiple Businesses
Shannon talks about the challenges she faced and the strategies she employed while building multiple businesses. She shares the story of starting the coffee shop during the pandemic and the tactics they used to stand out in a competitive market. Shannon emphasizes the importance of strategy stacking and not overwhelming oneself with too many initiatives at once. She also discusses the fulfillment of mentoring and leading a younger team and the impact she strives to make with her clients.
In this episode, we chat with Shannon Lutz, an entrepreneur and founder of the online business called The Social Bungalow, a physical coffee shop called Bungalow Coffee, and a catering arm. Shannon is an open book and shares her journey away from corporate to starting all three businesses and the evolution of her own approach to social interactions to stay energized and recharged.
The conversation covers her transition from a corporate employee to a self-dependent entrepreneur and goes on to discuss the strategies and challenges she surmounted in achieving success in both digital and brick-and-mortar businesses during COVID.
We also get into discussion about her upbringing, inspiration, her philosophy of strategy stacking while building businesses, and tips for people who wish to follow a similar route.
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