EP 67: Jenna Lebel, Liberty Mutual Insurance - 'From Emus to Impact'

On this episode of TOP CMO, Ben Kaplan sits down with Jenna Lebel, the dynamic Chief Marketing Officer at Liberty Mutual. Dive into a discussion that explores the impactful blend of humor and brand strategy in the insurance industry—a sector where standing out is key. Jenna shares her insights on making Liberty Mutual not just seen but memorable, leveraging characters like Limu Emu and Doug to carve a unique identity in a crowded market. Discover how Liberty Mutual keeps its brand top-of-mind through innovative marketing strategies and humorous campaigns that resonate with consumers across various demographics. Don’t miss Jenna's thoughts on the delicate balance of brand evolution and maintaining relevance in a digital-first era, alongside her leadership philosophies that steer one of the most recognized names in insurance through the challenges of today’s market landscape.