Have you ever found yourself nervous or vulnerable around making an ask to a major donor?

Today’s topic is all about fundraising - from creating high-converting email asks, to leveraging marketing in your post-gift strategy, and how to use “funder mapping” and “asset mapping” techniques. We also dig into activating empathy, connection, belonging and identity in relationship to our donors.

Mallory Erickson is a business bestie of mine and an incredible fundraising consultant who helps nonprofits raise more from the right funders. As Mallory says, “Great fundraising is not an ask - it’s an offer!”

In This Episode:

How to navigate awkward and sometimes anxiety-inducing fundraising conversations, and making it more about what you and this person can build together
Why talking about fundraising doesn’t need to feel “transactional” - it’s important to reframe that you’re asking for more money so you can create a bigger impact
Building trust with your donors by being open and honest about the numbers - all too often, organizations are downgrading their donors
Putting a Donate button at the bottom of your email is not making an ask - use storytelling and segment your messaging to specific donor personalities and identities
Marketing and fundraising need to work together cohesively, especially after a donor’s first gift
Why we need to take care of our nervous system and fundraiser wellness while fundraising. We can’t raise money from an activated, stressed out, and overwhelmed state and actually see the results we want

Resources & Links

Connect with Mallory on her website, watch her free webinar, and learn more about her Power Partners Formula. Follow her on LinkedIn or on Instagram at _malloryerickson. Mallory also hosts a podcast, What the Fundraising.

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What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2023.

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