Found Building in the DTC hayday with Ariel Kaye from Parachute
Feb 27, 2024
33:42
Do you know what brand your bedsheets are? Probably not. Today’s guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she’s established a well-known brand and expanded beyond bedding.
They also talked about:
- Why parachute hasn’t raised as much capital as you might think
- How Kaye’s branding expertise has driven the company’s identity
- Kay’s best advice to avoid burnout and be the best leader possible as a solo founder
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