Best Story Wins How to Use Humor As a Design Superpower with Soren Iverson of Iverson
Jul 11, 2024
41:28
The future of design isn’t just about function; it’s about fun.
In this episode, we are joined by Soren Iverson, Product Designer at Iterate and creator of the innovative app Stompers. Known for his satirical product interfaces that captivate social media, Soren shares his journey of infusing humor into his work to escape the rigidity of deliverables in the design industry. He discusses the ups and downs of running his business, mastering sales and marketing, and maintaining a work-life balance while also touching on his creative process, emphasizing the importance of unique niches and technological advancements in design.
We also discuss:
In this episode, we are joined by Soren Iverson, Product Designer at Iterate and creator of the innovative app Stompers. Known for his satirical product interfaces that captivate social media, Soren shares his journey of infusing humor into his work to escape the rigidity of deliverables in the design industry. He discusses the ups and downs of running his business, mastering sales and marketing, and maintaining a work-life balance while also touching on his creative process, emphasizing the importance of unique niches and technological advancements in design.
We also discuss:
- The commodification of design due to advancements in technology and AI
- The challenges of setting client expectations and managing team dynamics.
- Why finding unique positioning or specialization in the design industry is key to succeed.