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Remarkable Retail

Getting Your Omni-Channel Game On with Arianne Parisi, EVP & Global CDO, JD Sports

Jun 25, 2024
Arianne Parisi, EVP & Global Chief Digital Officer for JD Sports, discusses the convergence of digital and physical shopping experiences, challenges of leading digital transformations, and the growth trajectory of JD Sports. The podcast also covers topics such as U.S. housing starts impact on retail, AI applications at Target, strength of private label brands, and Netflix's expansion into entertainment venues.
45:47

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • JD Sports emphasizes the importance of restructuring internal systems for an omnichannel approach.
  • Overcoming siloed organizational structures and short-sighted KPIs is crucial for seamless omni-channel integration.

Deep dives

JD Sports Global Expansion and Growth Focus in North America

JD Sports, originating from northern England, has experienced significant growth over the last decade, expanding globally to over 30 countries with 3400 stores. The company's primary focus is on sports fashion, bringing top athletic brands from a fashion perspective to consumers. With ambitious plans for growth in North America, JD Sports aims to scale up from 250 stores to a projected 600, emphasizing brand awareness and aligning their British heritage with the preferences of the North American consumer base.

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