Highly specific or customized SKAdNetwork conversion schemas can be relevant and useful - primarily because these are a good indicator of eventual LTVs of users. However there are aspects of these custom schemas that definitely need to be thought through for them to be relevant - some of which considerations we talk through in this mini-episode.

Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/how-to-make-compound-synthetic-conversion-value-schemas-work-in-skadnetwork-ios14/

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