Bloomberg Businessweek ICYMI: Facial Recognition vs Facial Verification
Jun 17, 2025
Andrew Bud, Founder and CEO of iProov, dives deep into the crucial distinction between facial verification and facial recognition. He emphasizes the importance of user consent in facial verification technology, which aims to provide authentic online identity verification. Bud discusses the innovative use of controlled illumination for effortless selfie captures, ensuring users are not impersonated by deepfakes or photos. He also addresses ethical concerns surrounding identity verification and the advancements necessary to combat evolving cyber threats.
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Difference: Verification vs Recognition
- Facial verification empowers individuals to control and benefit from their identity use.
- Facial recognition often happens without consent and focuses on tracking people, benefiting organizations.
User Agency in Face ID
- Facial verification requires the user to claim their identity and give consent.
- Facial recognition detects identity without prior claim and often lacks user control or knowledge.
iProov in Airport Customs
- At US airports global entry kiosks use iProov facial verification technology.
- Users consent to quick identity verification, improving speed and experience at Customs and Border Protection.