Important links

* Julian Cole’s course with LTB discount here

* Julian on Twitter

* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.

The AI summary

I asked Notion AI to summarize our podcast transcript in 10 key lessons:

* Use AI at the beginning and end of the strategy process, not in the middle.

* AI can be used to gather research and prompt ideas at the beginning of a project.

* Use AI for word craft at the end of a project to improve language and make it more succinct or creative.

* AI can help identify consumer problems and generate insights, but always cross-validate the results.

* AI is not a replacement for human nuance in strategy.

* Use AI to jailbreak prompts and get to unconventional insights.

* Use analogies and metaphors to make strategy more memorable and visual.

* Don't use AI for research validation.

* AI can't replace human truth-sayers or cultural context.

* AI language models like GPT are probabilistic and require human input and context to generate useful insights.

The brand audit template

As a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.

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