S6 E. 10 How Aishwarya Iyer Disrupted a Sleepy Market and Built a Successful Biz

Presented by Mastercard

Aishwarya Iyer was working in Silicon Valley when a bout of stomach issues led her to research olive oil companies. What she learned was alarming--nearly 70% of olive oil consumed by Americans is rotten or rancid. Instead of ditching it from her diet, she decided to disrupt the market and start her own line of olive oil instead. Say hello to Brightland, an artisanal, small-batch extra virgin olive oil label produced in California on a single-estate farm. But the secret to her success isn’t just in the sauce (or the oil, in this case), it’s also in the packaging. Her approach strays away from the typical olive oil branding and replaces it with elevated designs and powder-coated bottles that stand out amongst the competition on the shelves. In this episode of WorkParty, we sit down with Aishwarya to learn about her Instagram-worthy bottle design, why she decided to bootstrap her business, and what it takes to disrupt an industry you have no prior experience in. Tune in to learn how you can master the art of the pivot and build a successful business that challenges the status quo. Join the party on social @workparty and stay in-the-know at workparty.com.

Guest

Aishwarya Iyer, @helloaishwarya @wearebrightland

Produced by Dear Media