John Ballay is the CEO and Co-Founder of Knot Standard, the custom menswear brand known for its tailor made suits. Since it’s conception, Knot Standard’s solution-based brand and strong curation of product has helped it create an impressive global following. We talk about: growing the stickiness of the customer, the influence of hospitality throughout the customer journey, his strategy behind brand partnerships, the brands he admires, and more.

Interviewed by Mortimer Singer.