5THWAVE - The Business of Coffee and Hospitality Major Impact – A conversation with Minor Figures' Stuart Forsyth
In today’s episode, we’re speaking with Stuart Forsyth, CEO & Co-founder of distinctive and influential oat milk brand, Minor Figures.
Stuart set up Minor Figures in London back in 2015 with a vision to create an accessible alternative milk brand that complements the taste of coffee and champions our industry. Today, Minor Figures is a leading player in the global oat milk category operating across Europe, Australia, the US and Japan.
In this conversation, Stuart shares the philosophy behind Minor Figures and how he built a business centred on self-discovery through organic growth. He also explains why coffee is a powerful cultural nexus and the perfect conduit for creativity and human connection.
Credits music: Last Chance by Emily Sutherland and ELNO in association with The Coffee Music Project and SEB Collective
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